Surprised?  We didn’t think so.

Propelled by last month’s appearance on the cover of ELLE magazine, Miley’s transition into the fashion world has been fast-tracked.  The reason?  Probably, cynically, because the kid can sell whatever she touches.  Miley Cyrus is the Midas of Middle America.

This is not to say that her new clothing line is ugly; as far as teen rock-star garb goes, it’s actually not all bad.  Co-produced with Max Azria, venerable designer formerly of BCBG and Hervé Léger, the pieces in the Miley & Max  collection are all priced under $20, and can be mixed and matched in some creatively costumey ways.

Walmart’s website features photos of Miley in suspender shorts and a Union Jack tunic (probably the two best pieces in the line), but these items are nowhere to be purchased.  Instead, customers can put together an outfit with tie-dyed tanks ($6.00!) and Crayola-colored jeans.  A black cropped vest is cute, but zebra t-shirts with vests attached are not; hopefully as Miley’s concert tour nears, more of the fashiony items will be released.

The verdict:  the prices are great, but the pieces–at least those currently selling on Walmart’s website–aren’t necessarily allowance-worthy.

The clothing features plaid patterns and layered looks of vests over unlikely dresses or frilled tops.

It’s typical Disney complete with fingerless gloves, gaudy plastic jewelry and bohemian patterns that mix and match.
The models of course are all kids from the Disney channel. The buzz is spreading fast as the video has all ready been viewed over 13,000 times on Youtube.

This is the first time Disney has made their fashion case directly to the tween audience over the internet and previewing the clothing which will be retailed at Target, JC Penney, Kmart, Sears, and Wal-Mart. The Youtube channel also has a Mickey Mouse Fashion Show playing.

Their target demographic is aimed at young adults who are still trapped in their child hood determined to wear a Mickey Mouse clothing line in their teens. Kelsey Ramos, blogger for the LA Times, chides Disney for overexposing its brands. “And who knows, it wouldn’t surprise me if next we saw Twitter updates about Disney food trucks selling Disneyland food around L.A.”. Come on Kelsey can you sing M-I-C-K-E-Y?